How can I make sure my book is reaching the right readers?

So you’ve written your book, and you’ve published it – now what? How can you make sure it’s getting to the people you want to reach?

Should you be planning a book launch or signings in local bookshops? How can you use Twitter or Facebook or LinkedIn to get the word out? Should you contact organisations about your book? How do you choose the right PR company to help you?

A half-day with Sue looking at creating a marketing plan for your book is a great way to hash out your plan to make the most out of your book and let it arrive in the world with a splash.